Trends that will influence the jewelry world in 2022

As the world watches a global paradigm shift due to COVID-19, a definition of ‘new normal’ for leading a life has been discovered by people and businesses for living and making money. Therefore, this ‘new normal’ laid the groundwork for the trends that will influence the jewelry industry for the next few years 2022, courtesy of Chaitanya V Cotha, Executive Director, 150 Years Luxury Jewelery House C Krishniah Chetty Group Of Jewelers.

These trends are categorized into macrotrends and microtrends and experience-based trends, influenced by a plethora of behavioral patterns that describe:

  • Improvement of pre-existing concepts and approaches which is now considered a necessity
    in the present day.
  • Forward views reinforced by environmental changes and social changes.
    Let’s look at these trends for 2022:

Macro trends

#SilolessVision

The jewelry industry is joining social causes around the world by interpreting their point of view through their products. Brands, especially independent designers, successfully portray their intention to open up and accept new cultural beliefs and values. Jewelry brands will change business processes, customer engagement, product service, and more.

Wear a bold statement on your shirt with these unisex black onyx and yellow gold cufflinks.

A fluid gender design is what you are looking for here to fit in with yours as well as your partner’s formal wardrobe.

Here you are looking for something to make your ears shine in your simplest outfit while also accessorizing your fashionable mask for the future. This pair of 22k yellow gold tops with radiant diamonds set in a traditional setting is a must-have piece of jewelry to satisfy your hedonistic desires.

#Slowceleration

Slow acceleration is a philosophical approach to life that also applies to jewelry because jewelry means being an amulet of life. The slow movement of design in the design world has found more relevance today, as the world seeks sustainability, renewal and a connection with nature. Consumers want to adorn jewelry as a reflection of their beliefs and values ​​inherited deep in their minds. The materials, shapes, stones that define the consumer of who they are, are more relevant than ever to be used in jewelry in these times.

Isn’t this dazzling pair of pearl and diamond drops too alluring to wear just when needed? Come on, indulge yourself a little and adorn this lush jewel to dress up for your virtual parties, branding yourself as a trailblazer.

# Opti-minimalism

Current environmental and social changes reinforce the relevance of “Less is More”. From where,

Opti-minimalism is seen as a sustainable and minimal approach to leading a life and the same is true of the purchasing behaviors of consumers.

Consumers wouldn’t need something luxurious in today’s times, unless the product made sense. Brands must incorporate meaningful value into sales and product storytelling.

Are you an artistic soul eager to reflect art in your jewelry?

So here is this award winning pair of minimal pearl drops designed just for you. Flaunt these bold splashes that hang down to your shoulders with a contrast of rich pearls.

Jewelry will now witness the evolution of linear, post-modern and geometric design language resulting in simple yet collectable pieces. The brands will design and sell the collections by item and not by sets and there will be a scope of mix-matching in the collection. A new category of jewelry will be presented, called Flowing Products for the genre targeting Gen Y and Gen Z.

Make an elegant statement while you make a meeting call with a glow of this minimalist yet classy sleek diamond hoop with a subtle quirk of mint blue enamel.

#LeisureSpiritual

Unprecedented times have caused the human race to introspect and seek

spiritual paths to acquire the mental and emotional strength to stay strong. Therefore, jewelry brands are looking for

bring spiritual flavor to products using crystals, minerals, healing gemstones, gemstones with inclusion. Raw materials encrusted by nature are now considered precious because it is a philosophical metaphor for finding beauty in imperfection. Therefore, these rare pearls of wisdom are gaining more importance than ever before.

Perfect imperfections! The phrase that will strike you when you look at the beautiful inclusions of

these vibrant pink tourmaline earrings. Forged in white gold and embellished with diamonds, it only enumerates the natural charm of this imperfect wonder.


Micro-trends

#LocalPride

There will be an increase in responsible behavior towards supporting local economies due to the restriction of international travel and trade. Therefore, consumers will play a vital role in stimulating local economies by approaching local brands, designers and artisans and feel they are strengthening their own cultures and values.

Get a glimpse of the rich Indian heritage in this finely chiseled yellow gold pendant encrusted with cabochon rubies and rose-cut diamonds, crowned with emeralds and pearls. Set in a traditional closed setting, this masterpiece is a metaphor for the rich art of Indian jewelry. Pair it with your traditional Kanjivaram saree and you will make a statement that none can match.

The jewelry would reflect local pride in reviving the traditional art of jewelry making, supporting the rich cultures and crafts of their land, as now is the opportunity to recognize and recognize our deeply rooted values ​​and our ingenious cultures with dignity and pride.

#ConsciousExpenses

Consumers will have a more conscious attitude towards the purchase of luxury goods and a

the fall is certain in impulse / spoiled buying habits. Consumers can buy one or two less products and prefer to look for craftsmanship in a product because they will prefer quality over quantity.

A conscious mind who dares to own luxury jewelry in these critical times is applauded. Reward yourself with the vibrant sparkles of the Rose Gold Diamond Ring, enumerating the brilliance of this masterpiece of modern art and craftsmanship.

Wedding season is ringing and yet you don’t know where to find your perfect necklace? Well you have

found what you were looking for – an exquisite white gold necklace encrusted with baguette, round and emerald cut diamonds to save your contemporary soul

#Authenticity

Brands will aim to be identified as a name that stands out in the jewelry industry by describing their authenticity through the eyes of the products, which adds beauty to the brand.

The grandeur of this exemplary temple necklace would definitely beat your COVID blues. Adorn this rare design, a storyteller of a rich heritage in itself, finely crafted in yellow gold and accented with rubies and pearls.

I hear a refined echo of the traditional and contemporary design language of this emerald and ruby ​​pumpkin bangle bracelet. Stimulate your creativity to pair this work of art with your flagship dress.

Trends based on experience

#Emotional Technology

Brands need to be more active on social networks and other online platforms to recognize that they are in the present. They need to interact with customers in more creative ways, for example: live events, online collection launch, storytelling, virtual factory tours, etc. which gives them a sense of engagement

# Inclusiveness

Customers will experience the luxury of inclusiveness with brands where they will feel engaged and important to the brand. Being inclusive in a way that is consistent with the brand will be expected by customers as an ambitious value.

#PhygitalExperience

Jewelry brands should more actively develop offline and online experiences for customers, which can give them a platform to learn more about products and services directly from the brand or from the designers.

The jewelry industry will use augmented reality technology and the “Try at Home” service as a value addition to the jewelry shopping experience for customers.


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