Following the announcement of her new shapewear company, YITTY, Lizzo showed off some of the looks from her collection on Instagram. More recently, the Grammy-winning artist modeled a red sleeveless bodysuitwriting, “THE CONFIDENCE I HAVE IN THIS BODY CHILEEEE @YITTY…❤️🔥❤️” In the video, Lizzo struts, dances and jumps in the YITTY design, which features a plunging neckline, built-in bra for support increased, and a stretchy bodice.
With its figure-hugging fit and seemingly comfortable fabric, the scarlet bodysuit stayed in place the entire time, capturing Lizzo’s vision of clothes meant to be lived in. As the singer shared in an official statement, “I was tired of seeing these sad and restrictive slimming clothes that literally no one wanted to wear. I decided to take on the challenge of empowering women to feel like themselves again. feel good about themselves.”
The red bodysuit is one of many such pieces that Lizzo has developed in collaboration with Fabletics, the active “life wear” brand founded by Kate Hudson. YITTY will be released in three distinct collections: Nearly Naked, Mesh Me and Major Label, all available for sale on April 12 on YITTY.com.
Last week, in a Instagram live session Titled “TOUR MY @YITTY CLOSET W/ ME!!,” the “Truth Hurts” singer took her 12 million followers to a surprise YITTY room that featured merchandise from all three lines. Along the way, she also highlighted the packaging — an ombre purple logo box that’s said to be made of sustainable materials — and answered questions about the collection. “It’s very important to us to get YITTY out to as many people as possible,” Lizzo said. “Of course, I’m selling clothes here. I’m selling a mentality, a lifestyle, a brand.”
Lizzo also teased an upcoming YITTY pop-up store, though she didn’t reveal where it will be located. We’ll have to stay tuned for those details, but in the meantime, you can check out the red bodysuit, in both Lizzo’s video and campaign images, ahead.