My City – Jewelry brands in the Nepal brand 2021

As your jewelry presents you before you even speak, how can Brand Nepal 2021 miss the Nepalese jewelry brand, right? Hosted by Radio Nagarik 96.5, on December 18, 2021, you will be able to meet various top jewelry brands that offer authentic jewelry made of silver, gold, brass and other materials. These brands are unique in their own way and offer handcrafted jewelry and accessories for men and women. Here is a list of Nepalese jewelry brands participating in the third edition of Brand Nepal Go Local this year.

Nakkali

(Sameer Shakya, CEO and Yasmin Brouwer, Creative Director, MHJ & Nakkali)

Nakkali is a gold plated jewelry brand that offers a range of minimalist and delicate designs. Modern with a touch of tradition just enough not to forget your roots. Launched in 2020 in the midst of the COVID pandemic, they offer jewelry at a more affordable price but with a touch of real gold, hence the name of the brand.

  • What are the key elements that help you be an entrepreneur?

Feel free in what you create and how you want to present it to the outside. Other than having a certain vision, working hard and being confident.

  • What inspired you to run your business?

I guess we saw a change, an opportunity in the jewelry industry and that’s what inspired us to start Nakkali.

  • What are your challenges in your business?

Competition is huge in the gold plated jewelry industry in Nepal which is a challenge and to maintain a certain quality of the products referring to the durability of gold plating.

  • How do you overcome your challenges?

As for the competition part, focusing on your own course so as not to be distracted by what others are doing. Each individual (brand) is different and therefore has something else to contribute. In terms of quality, we are always working on the fact that it is a process. We try to educate our customers on how to treat their gold plated jewelry so that the life of gold plating lasts longer.

  • What can you expect when you are at your booth at Brand Nepal?

As the Christmas season approaches, we would like to give the booth a Christmas atmosphere by using some props and a discount offer. The entire collection will be presented in a neat and clear configuration, so pleasing to the eye.

  • What are you expecting from this year’s Brand Nepal event?

We hope that there will be great participation and be able to reach potential customers through this event and that it will be a great platform for Nepalese brands.

Aamo by Aayusha Shrestha

(Aayusha Shrestha, Founder / Designer)

AAMO by Aayusha Shrestha is Nepal’s premier designer accessories brand that prioritizes understanding, documenting and preserving the traditional skills of metal craftsmen. They work closely with home artisans, who continue to practice traditional skills passed down from generation to generation.

  • Why did you choose to be in this company?

It is crucial to be able to pass on traditional skills to future generations. By adapting and embracing generational knowledge and translating it into contemporary mediums, making it accessible to a younger audience is not an option but a need and AAMO has helped create a path.

  • What are the key elements that help you be an entrepreneur?

I’m still a designer first and then an entrepreneur. So creating a good team has been an important key to functioning as an entrepreneur.

  • What are your challenges in your business?

Personally, I think copyright was and still is the biggest challenge. Not just in terms of designs, but also for the whole brand which includes text, packaging, among others.

  • How do you overcome your challenges?

Keep reinventing the wheel. Also, try to share your knowledge on copyright issues with consumers as well as with designers, manufacturers to hold us and hold them accountable.

  • What are you expecting from this year’s Brand Nepal event?

Hope to see a bigger pool of people and have more interactions.

  • What can you expect when you are at your booth at Brand Nepal?

Authentic and conceptual handmade products, new collections and offers.

Aksa Nepal

(Priyanka Shrestha and Aakash Shrestha, co-founder)

Aksa means soul in Sanskrit, is an ethical and sustainable craft accessories brand that strives to promote and preserve the culture of Nepalese arts and crafts. Their product line is made up of handcrafted jewelry and accessories created for men and women in brass and silver with gold plating and semi-precious stones preserving their air of authenticity and value. They offer beautiful contemporary ethnic designs that blend with traditional art that reflects today’s way of life where each piece is purely handcrafted by traditionally skilled artisans.

  • What inspired you to run your business?

Promoting, preserving and sustaining the arts, crafts, culture and tradition by supporting Nepalese artisans is the main reason for running our business. It will also help to preserve it, improve product quality and ultimately contribute to Nepal’s national economy.

  • What are the key elements that help you be an entrepreneur?

Communication, research, networking and collaboration are the main key elements in helping us to be an entrepreneur. But the most important thing is to keep moving forward while learning.

  • What are your challenges in your business?

Among many challenges, making the same design that we had imagined / drawn in the computer or on paper is the biggest as we always have limits to what we can do with the limited resources we have. In addition, meeting customer expectations as much as possible is also a big challenge.

  • How do you overcome your challenges?

We are always on the lookout for new techniques, processes and trends to keep us up to date all the time. Plus, research is the best thing that helps us face challenges and come up with new ideas and creativity.

  • What do you expect from this year’s Brand Nepal event?

As this is a big event after COVID-19, we are very optimistic that it will help all local brands to catch up to the pace we were at. Not only to promote a Nepalese product, but also to build brand confidence in continuing what they are doing. We also plan to increase the visibility of our brand through this event.

  • What can you expect when you are at your booth at Brand Nepal? Customers will be able to see how Nepalese artisans are able to work with such fine detail with high quality in hand.

Khusiyali money

(Sumitra Bishwakarma, Founder)

Silver Handicrafts Nepal is involved in the manufacture of fine silver jewelry, silver items, creating a different share in the Nepalese market, attracting people to wear the silver jewelry.

  • Why did you choose to be in this company?

It just happened to me or probably the lockdown – from making silverware which is most common to creating a masterpiece. But it takes a lot of hard work, patience to keep moving forward, and I am very passionate about my job.

  • What are the key elements that help you be an entrepreneur?

Innovation, creation and market share.

  • What are your challenges in your business?

Inflation, labor and market fluctuations.

  • How do you overcome your challenges?

It is not something that you overcome overnight, always waiting and working.

  • What are you expecting from this year’s Brand Nepal event?

Of course the recognition, since we are only walking our steps in the market with the oldest art form with the most recent dimensions, Also, to let people know that silver jewelry is a form of wearable art.

  • What can you expect when you are at your booth at Brand Nepal?

Variety, uniqueness, most importantly – an art.

Mayan Crafts

(Sameer Shakya, CEO and Yasmin Brouwer, Creative Director)

Maya Handicrafts is an ethical Nepalese brand offering a wide range of authentic silver jewelry collections for you to cherish. They support and recognize the skills of local artisans who use their inherited skills to create various unique jewelry. Each piece of jewelry is handcrafted by Nepalese silversmiths which symbolizes the high level of skill and range of skills of Nepalese artists and craftsmen who have been passed down through many generations.

  • What inspired you to run your business?

The greatest inspiration is the meeting of the outer and inner world. Nepal is a huge inspiration. Look outside and see so many women wearing colorful clothes, temples, faces, certain smells from incense, food etc. Your senses are forced to be wide open, which is an experience in itself. Then you go back to your inner self and interpret how you think it should be translated.

  • Why did you choose to be in this company?

It runs in the family (Sameer Shakya). I have always been a huge fan of jewelry, of creating and just of being an inspiration. (Yasmine Shakya)

  • What are you expecting from this year’s Brand Nepal event?

This will be the first time that we join “Nepal brand events”, we expect this to be a platform to put different Nepalese brands in relation with each other, because we believe that together you can achieve more than alone. And next to that, present the Nepalese brands in an attractive way to customers and let them know the importance of this market.

  • What can you expect when you are at your booth at Brand Nepal?

A pretty stand fitted out with a certain general allure which makes it pleasing to the eyes. We will present our bestsellers, traditional, fusion and modern jewelry so that there is something for all types. And we will also offer our customers some discount on this event.


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