Making every moment – ​​and every style decision – count – Post Bulletin

By all accounts, Brooke Carlson makes every minute of every day and night count, not just for herself, but also for her family and the community she loves.

The Rochester City Council Speaker said, “I feel incredibly honored to represent the people of Rochester in shaping the future of the city.

“I grew up in Rochester and moved six years ago with my husband, Bryant, and two very active elementary school sons – Theoren, 9, and Foster, 7. I am happy to be near my mother and raise children in this vibrant, caring community.

With a background in urban planning and public health, Carlson said, she has worked in both the public and private sectors. She has owned a small health and human services consulting firm for nearly 10 years, working on projects across the state and country. Of great importance to her as well, Carlson added, she is very happy to serve on the board of directors or in another capacity for several organizations in Rochester, including DMC Corporation, Rochester International Airport Commission, Rochester Area Economic Development Inc. , Olmsted County Justice Commission. and Tri-Government.

Brooke Carlson displays her necklace Thursday, Feb. 24, 2022 in Rochester, Minnesota.

Traci Westcott / Post Bulletin

Please tell us about your style.

My style fits the many roles I play – consultant, elected official, hockey mom, outdoorsman, etc. It changed over time – yeah, I totally gave grunge a go and started playing electric guitar in college because I wanted to be in my friends band. But my style has always been authentic to me. When I’m not wearing a local company t-shirt and leggings, I love bold colors and patterns with fun accessories and shoes. Lately I feel like my style is leaning towards the 70s.

Do you know the difference between style and fashion?

Yes of course. I try to follow fashion, but I invest in pieces that last several seasons. I do this not only because I value quality and longevity, but the fashion industry has a significant impact on our environment and I want to minimize my impact.

The origins of your style?

I come from several generations of stylish women and love some of the classic Jackie O looks. My 93-year-old grandmother always looks fabulous every time I see her. I wish she had kept some of her clothes!

Has COVID changed your perspective on style in any way?

For sure! My friends and I joke about whether we’re going to wear our day or night leggings or whether — gasp! — we’ll wear something else only leggings when we get together.

What does your professional wardrobe look like these days and also for more formal events?

I have beautiful non-traditional costumes that still look like me, but I really prefer dresses, again with fun accessories. I have a wide range of very informal to formal dresses. I can’t wait to go to events again!

What do you hope your style communicates professionally and personally?

I hope people feel that I am approachable yet confident and unique.

Do you have a priceless sentimental item?

Yes, 20 years ago every woman in my family received a pair of pearl earrings. These are my defaults and I never go anywhere without them. I wear them with absolutely everything, even casual. Even when I have a baseball cap!

What should every well-dressed woman have in her wardrobe?

For anyone, regardless of gender identity, making one feel truly and confidently authentic.

Is it different from the answer your mother or grandmother might have given?

My great-grandmother used to say ‘Just put on some lipstick, you’ll feel better.’ While I appreciate the sentiment of such a fierce woman who has endured so much, I think we’ve come a long way since then.

Tell me a bit about your favorite accessories.

I love bold costume jewelry, including earrings and necklaces. They don’t have to be expensive – I’ve found plenty used. And they really brighten up an outfit.

Is there anything in your wardrobe that people would find surprising?

I asked my husband about it and he said, “Your surprising number of dresses with flowers on them.

Your favorite season in terms of clothes?

Fall for stylish sweatshirts or sweaters and jeans. Or spring for floral dresses.

Do you have any favorite places to shop?

Tyrol has very good sweaters and sweatshirts. The Rochester Athletic Club store, Thrive, also has some pretty good stuff. But I always pick up T-shirts from our local breweries and other local businesses to promote them. For truly quality pieces that take into account thoughtful environmental practices, I love – when there’s a sale!

Is there anything particularly “Minnesota” about your style?

My casual clothes definitely lean towards an active, outdoor lifestyle. My family loves being outdoors hiking, biking, kayaking, etc., especially “up north”.

Does your home reflect your style?

Yes of course. We have lots of artwork from local artists – check out SEMVAA and Threshold or northern Minnesota artists!

Parting thoughts?

Just be yourself. We joke about wearing jeans in Council Chambers or whether leggings are pants, but it doesn’t really matter as long as you feel like you can be yourself.

Twenty years ago, all the women in my family received a pair of pearl earrings. These are my defaults and I never go anywhere without them.

Do you know someone who has a unique style? Send nominations to

with “Your style” in the subject line.