Lanvin Resort 2023 – WWD

After bantering with Batman for menswear and Paris Hilton for its womenswear campaign, Lanvin turns to sleek French chic, with nods to its couture heritage.

“Bringing elegance and sophistication back to everyday life,” said Siddhartha Shukla, deputy general manager of the house and part of a new wave of business leaders with a strong background in product development and merchandising.

While Lanvin has long been synonymous with women’s cocktail dresses, and more recently with men’s sneakers, given its immensely popular Curb model, Shukla intends to “expand the product strategy and assortment to meet every moment in a woman’s life. our clients”.

Its resort collections for women and men, unveiled this week in the brand’s majestic Parisian showroom, marked a step in this direction. Six months into his tenure, Shukla said he’s bolstered the design studio with key talent, and creative director Bruno Sialelli is expected to elaborate on the new fashion direction during Paris Fashion Week in October.

A showroom model dropped off a sample of product categories: a black cocktail dress with dense beading on the bodice; a shapely tailored coat in a nubby tweed; a long red dress with the ease of a sweater and a deep sculpted V in the back; a masculine pantsuit in Japanese wool, and a new version of the “flying dress” developed by the late Alber Elbaz, here pleated and gathered at the shoulders, goddess-like.

Shukla highlighted hardware on clothes and shoes that echo elements of her new line of costume jewelry, less whimsical and more architectural than before, while angular metal clips on her new Crescendo handbag were elements which founder Jeanne Lanvin once used on clothing.

Clearly used to dealing with department store shoppers – Lanvin is still largely a wholesale-focused business – the executive, who was brand director at Theory before joining Lanvin, also noted that his new Swing heel for women comes in three heights.

New products are named after the music, because the founder had an ear for it. An exception includes the tech-y Flash X sneaker, introduced for men last season and now offered for women.

Lanvin’s menswear, which has recently shifted towards casual, now runs the gamut from business suits in Super 150 wool and fine poplin shirts, to more edgy tailoring with baggy trousers, or a cashmere coat with sumptuous embroidery on a chest panel.

Shukla hinted that the brand’s “complete product strategy reset” would soon also be evident on its website, social media and in future stores.