Inside Dior’s Redone Headquarters in Paris – A Sprawling Reimagined Flagship Brings a Museum, Restaurant and More

VSChristian Dior first chose the Parisian mansion of 30 Montaigne to set up his fledgling fashion house there. He would have no other address. Today, 75 years later, the historic headquarters shines again. After two years of renovations and restorations, the captivating and glamorous Paris of Dior is once again open.

Chosen by Dior for its sober setting, its modest proportions and its neoclassical facade, this house carries a heavy history. Christian Dior’s first fashion show took place there on December 15, 1946.

“When the Christian Dior house opened its doors, it had three Ateliers in the attic of 30 avenue Montaigne, a very small studio, a living room to show dresses, a cabin or dressing room for the models, an office and six small cabins for try-on,” says Dior in his memoirs.

The shoe gallery inside the new Dior boutique.

The 30 Montaigne building has become as much a part of the Dior mystique as anything else. From its galleries to its exhibition halls and classic wrought-iron staircase, the entire building has become a recognizable backdrop for many decades. (You can take a full interactive tour if its historic spaces here.)

The expanded, reinvented complex now encompasses over 100,000 square feet, including lush landscaped gardens, a museum, restaurant and patisserie, Dior boutiques and upgraded haute couture salons. Including a private apartment for the use of VIP clients.

With its reopening, the “hive” dear to Christian Dior is once again in turmoil. Let’s take a look inside the newly reimagined hallowed halls:

The Dior Gallery

Now housing La Galerie Dior at 30 Montaigne, the museum aspect offers an original exhibition space that bears witness to the legendary creator himself, as well as the genius of his six successors: Yves Saint Laurent, Marc Bohan, Gianfranco Ferre, John Galliano, Raf Simons and Maria Grazia Chiuri. Paid and time-slot tours are available to book online if you plan to visit on your next trip to Paris.

Spectacular new workshops and shop

There is now a bright and ethereal new shop, which looks massive.

The central spiral staircase is backed by an installation of white drawings, which seem to rise towards the sky. Many atelier spaces flow together and rise over two floors, but each salon has departmental separation from ready-to-wear, from atelier jewelry and handbags to Dior Maison homewares, cosmetics and perfumes. And no one should miss the shoe gallery with its mirrored ceiling.

Haute couture fairs

Located near the workshops and visible from the boutique through a large bay window, the haute couture salons are now regaining their former prestige, keeping the secret of privileged customers with fittings and private collaborations.

The lounges are enhanced with molded wood paneling and a parquet floor adorned with a compass rose (a Dior classic) designed by architect Peter Marino. This refined setting brings together an impressive selection of furniture and works of art, such as an abstract floral sculpture commissioned especially from Johan Creten. There are also tables designed by Ado Chale and Claude Lalanne.

Dior – The haute couture salons of 30 Montaigne
Dior’s new haute couture salons at 30 Montaigne.

The restaurant and pastry

Called Le Restaurant Monsieur Dior, the restaurant is animated by the creativity of French chef Jean Imbert. Imbert drew inspiration from Dior’s heritage and history to develop the menu, including classic dishes drawn from the founding couturier’s favorite recipes.

The food is sublimated by the exclusive Dior Maison collections, making the setting of the table impressive.

The Dior Pâtisserie overlooks a sumptuous rose garden, adding a touch of sweetness to any visit to 30 Montaigne. French cakes frequently reinvent Dior symbols in edible form.

From breakfast to tea time to artisanal coffees, it’s now a trend and foodies paradise.

Dior – Monsieur Dior restaurant at 30 Montaigne
Monsieur Dior Restaurant at 30 Montaigne, serves some of Christian Dior’s favorite recipes.

Dior Garden Power

The gardens now encompass three green sanctuaries designed by Belgian landscape architect Peter Wirtz in collaboration with architect Peter Marino. These peaceful respites are filled with lush vegetation and seasonal varieties.

On the ground floor, the windows of Restaurant Monsieur Dior are framed by tropical trees and perennial flowers. There is even a winter garden, located one floor above, under a glass roof. The terrace is adorned with a remarkable steel sculpture by John Chamberlain. On the third level, apple trees and Christian Dior’s favorite flowers (roses) bloom.

On the heels of the fashion house’s 75th anniversary, Dior is certainly having a moment.