Whoa, Kemo Sabe, there’s a slew of new cowboys in town.
Amid the standard, seasonal downtown retail reshuffle, three Western clothing purveyors have made their way to the mountains this winter. Although long-time locally owned Kémo Sabé remained the hospitality hotspot while you shop (there is a full bar on the second floor) and is beloved for its range of cowboy boots, ornate bags, comfy outerwear and hats personalized with a treasure trove of vintage and refined jewelry – Maverick’s, Miron crosby and Tecovas opened outposts in Aspen, each offering a new twist to Western wardrobes.
And don’t blame the swell of Texans who now live or play in Aspen. Over the past decade, the Western clothing trend itself has come into fashion, but according to a report released earlier this year in The Wall Street Journal, MR PORTER’s style director, Olie Arnold, said there was “a recent resurgence of Western style” with cowboy boots increasingly trampling the streets of major cities.
“We have always believed that Western clothing is a way of life that never goes out of style. We love that more and more people are adding it to their wardrobes these days – it’s pretty functional, ”said Wendy Kunkle, owner and president of Kemo Sabe. “You don’t have to be Western to wear our product, you just need to be confident. However, we are more than just a store – Kemo Sabe is an experience! “
Tecovas, the Austin, Texas-based company, counts metropolises like Manhattan and Chicago among its largest markets and, since the start of the year, has seen sales growth of over 50%; By the end of 2021, they will have 20 stores in 11 states.
“Cowboy boots and Western clothing have been staples of the American wardrobe since the 1940s, and Tecovas was designed with this authenticity in mind, no matter where haute couture was in fashion,” m ‘ said Tecovas founder and CEO Paul Hedrick. “Having said that, it’s been great to see that mentality take hold. Our retail expansion has spanned years, and Aspen has always been at the top of my list – trending or not trending. “
The Tecovas Aspen location arrived on E. Cooper Avenue in late summer, but moved to the other mall for the winter with a big opening celebration this weekend (17 and December 18 from 11 a.m. to 2 p.m.) with live music by Megan Burtt, complimentary cocktails and shoe polish. Artist Jason Palmeri will also be there (10:00 a.m. to 6:00 p.m.) for personal branding, with a full menu of designs to engrave on your boots, belt, wallet or bag.
Maverick’s, the Santa Fe Plaza institution, recently took over the space once occupied by Angels & Outlaws – a similarly cowboy-chic boutique that decided to go out of business after facing staff shortages over the course of a difficult year in business during the pandemic. Known for an eclectic mix of clothing made from natural hides and fabrics, as well as a wide selection of unique couture and casual pieces, Maverick’s also offers an extensive collection of intricate cowboy boots and rare Native American jewelry.
Miron Crosby, a brand of bespoke cowboy boots launched in 2017 by sisters Lizzie Means Duplantis and Sarah Means, has strategically chosen Aspen for its second permanent studio (its flagship store is in the Tony Highland Park Village Dallas, Texas shopping district).
“Aspen embodies so much what Miron Crosby stands for,” noted Duplantis. “From its Western sensibilities to its high fashion and luxury art offerings, Aspen appeals to a melting pot of wonderful people from all over the world, the locals being the best part.”
Named after their great-grandfather and a pasture on the family’s West Texas ranch (as well as one of the sisters’ favorite streets in SoHo), Miron Crosby has been seen on celebrities such as Gigi Hadid, Kacey Musgraves and Gwyneth Paltrow. Each pair of boots is handmade in the 160-year-old Mercedes Rios factory in Mercedes, Texas, using century-old techniques and the highest quality leathers; custom boot options are also available.
“We’ve always believed that cowboy boots should be a staple in everyone’s closet, so our intention with Miron Crosby is to deliver a cowboy boot that will appeal to all customers, including those who don’t know. silhouette at all, ”Means explained. “We focus heavily on high fashion and current trends when designing our collection with the intention of expanding our authentic Western offerings for fashion customers. The West is not a passing trend.
This weekend, Miron Crosby will host a special evening MARLET pop-up that goes beyond boots (December 17 and 18 from 11 am to 7 pm) with signature “Ranch Water” cocktails, selected looks, ready-to-wear, handbags, jewelry and Moreover. The contemporary-chic studio, previously occupied by Ladies (now located at 602 E. Hyman Ave.) has been meaning to honor this event for decades by naming a style of women’s boot after owner Becky Dumeresque. Miron Crosby will also be launching styles exclusive to Aspen, including a high version of the Kirstin boot (cream with powder blue stitching and a structural yellow daffodil on the side) as well as the Margretta boot in a midi style (renamed Rush) in all. on black with bronze stars and moons.
Kunkle warmly added, “We welcome all these new stores to town! We’ve been westerning for 31 years now – I guess it took some people a minute to figure out the allure.