A guide to choosing the right engagement ring

Planning to ask the question? Despite a slight slowdown during the pandemic, the $ 64 billion diamond industry is thriving, so you are spoiled for choice. And in case you’re unsure if diamonds are still a must see, consider this: a recent Bain & Company The report found that in the United States, China and India, 60 to 70 percent of respondents believe diamonds are a requirement for engagement.

Buying an engagement ring takes research, and with today’s myriad of options, sifting through retailers and marketing talk is enough to set your feet cold. Once you factor in the middleman, you might find that your perfect ring is over budget.

Enter Allurez, the internet user’s favorite jeweler in direct sale and the first step in finding the right ring.

Find a trusted jeweler.

Seduce was founded over ten years ago to provide consumers with the finest quality jewelry without the middleman, all made in the USA. The pieces are actually produced at the company’s New York factory and are crafted by the best designers and jewelers in the industry. The gemstones of the engagement ring are hand selected by a gemologist graduated from GIA. The Allurez effect is a simplified shopping experience where your biggest concern is finding the absolutely perfect part, rather than questioning quality and price.

Familiarize yourself with industry standards.

Sustainability in the diamond industry is not a new topic, but it is an important topic that is gaining more and more airtime as big brands get started. As such, it’s worth noting that Allurez strives to use 100% conflict-free diamonds, according to the company. Allurez says it adheres to the policies of the Kimberley Process, a global initiative focused on importing diamonds from conflict-free countries. This important process has set an ethical standard and also supports the future of the diamond industry as a whole.

Follow a foolproof guide.

Knowing that you have a trustworthy, top-quality source for your engagement ring takes a lot of the pressure off, but there is still that moment when you really have to choose one. Allurez created this practical and comprehensive guide to find the right ring, where you can create your own design and play with different diamonds, settings and stones. From solitaire to halo, from accented sidestone to paving stone, you will have all the options at your fingertips.

It’s as easy as it gets, with step-by-step instructions on designing your own ring. Of course, you can choose from set styles if you prefer this route, and those are fully customizable as well. Some buyers are so engrossed in the design that they forget all about sizing, but Allurez will help you with that as well. Their printable ring sizer comes with the option to request a backup from customer service. And on that note …

Enjoy the experience.

At the end of the day, buying an engagement ring should be exciting and enjoyable. There’s a reason about 80% of consumers say they intend to spend the same amount (or more) on diamond jewelry as they did before the pandemic, it is amusing. By tapping on a DTC source such as Seduce comes with top notch customer service, making the experience memorable for all the right reasons. It will undoubtedly become your go-to source for celebrating special occasions for years to come.

Start your research today and get $ 10 off your order, plus free shipping.

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This article originally appeared on entrepreneur.com