Mexico, as one of our closest neighbors, has a long, close but complex relationship with the United States. The West and Southwest, once part of Mexico, are heavily influenced by Mexican cuisine, culture, and Spanish language (take, for example, city names like Los Angeles, San Diego, and San Antonio) , and millions of Mexicans. descendants have come to call the United States home. Among these people are countless Mexican-American fashion, lifestyle, food and beverage entrepreneurs who bring incredible originality, cultural nuance and ethical production to the game.
However, long-standing anti-Mexican sentiment became more banal in recent years, resulting too often hate crimes, mass violenceand daily harassment who has wreaks havoc on collective mental health of the Mexican-American community. Meanwhile, white Americans everywhere are commodifying Mexican holidays and traditions like Cinco de Mayo without understanding the basic story Of the party.
For these reasons, it has become increasingly important to support Mexican and Mexican-American brands. Not only do small businesses have the power to uplift entire communities, but many of these brands also boast of ethical and sustainable production, especially given the debilitating impact that climate change has had (and could continue to have) on the incomparably beautiful (and incredibly biodiverse) landscape of Mexico. It also helps that these brands are very, very cool. Below, check out 15 of the Mexican brands I’m about to spend my next paycheck on.
Emilie Cruz Art
In her detailed and unique works, Emilia Cruz explores themes of heritage, self-love, race and identity. A first-generation Mexican American born and raised in Southern California, she has been commissioned by CNN en Español and Netflix shows people and Selena: the series as well as having been featured in a number of notable exhibitions. Now you can hang his artwork in your home, order a piece, or purchase one of Cruz’s pre-printed mugs, bags, and other merchandise. I am personally a fan of his prints and postcards, and I revisit the site for more pieces to decorate my apartment with.
Hija De Tu Madre
Hija De Tu Madre’s founder and designer, Patty Delgado, created the brand to celebrate her Latinx heritage and the complexities that come with being a Latina in the United States. Her pieces heavily feature Mexican iconography and slang, and you can enjoy her fun, witty, and political designs across clothing, jewelry, and lifestyle categories.
Yo Soy Afro Latina
When Afro-Mexican founder Bianca Kathryn was a kid growing up in the Midwest, she struggled to find people who looked like her and were part of the Latinx community. It wasn’t until she traveled to Mexico and learned more about Black Latinidad’s rich history that she finally felt seen and was able to connect with like-minded Latinx people and experiences it. Today, to celebrate her multi-faceted heritage and help others feel equally seen, she creates apparel, accessories and homeware across Yo Soy Afro Latina that are as fun as they are meaningful.
Honey B. Gold
Founder Natalia Durazo is the youngest child of Mexican parents who immigrated to the United States in search of opportunity. Durazo grew up in the Inland Empire of Los Angeles, where she was immersed in the Chicano culture and Hip Hop style that now inspires her incomparable designs. She designs, sources and creates each of her items and seeks to celebrate individuality and self-expression through her pieces. Personally, I’m obsessed with her hoops, which are the styles she’s best known for.
Jorge Acevedo founded Santa Lupita to ethically and conscientiously spread the love for Mexican artisan clothing. All of the brand’s pieces are handmade in Mexico, and many incorporate traditional woven patterns with contemporary, flowing silhouettes.
Ale Bremer founded his eponymous label after immigrating from northern Mexico and studying to be a blacksmith and earning a fine arts degree. Her grandfather, a metallurgical engineer, was her main inspiration when she dedicated her life to making meaningful handmade jewelry meant to evoke nostalgia for the romantic desert landscape of her childhood.
Julia and Renata
Sisters Julia and Renata Franco launched their minimalist clothing line after graduating from the Fashion Design Center in Guadalajara. Their geometric-yet-flowing silhouettes look great on all body types, and their asymmetrical, modernist take on fashion are inspired by their hometown, so you can take a little piece of Guadalajara with you every time you wear the one of their models.
Jen Zeano Drawings
Jen Zeano Designs, or JZD, is an LGBTQ-owned brand that couple Jen and Vero started to create pieces that celebrate both femininity and Latinx identity. The brand offers accessories, clothing and even lifestyle items like glasses and stationery.
Graziano and Gutierrez
After attending college together, Alejandro Gutierrez and Samuel Graziano founded their brand to empower Mexican artisans and keep traditional Mexican textile practices alive. They have also put a sustainable and modernist spin on these methods by recycling tablecloths, upholstery and other fabrics to produce unique products. All of their garments are made from natural fibers and their supplier partnerships support artisans in Oaxaca, Teotitlan del Valle and San Andres Larrainzar, Chiapas.
Pulaski is a Guadalajara-based sustainable footwear brand that makes all of its products from eco-friendly, all-natural ingredients like cactus leather. Founder Fernando Amador spends countless hours researching global footwear trends and carbon-neutral production methods so the brand can manufacture everything from sneakers to boots with both high quality and deep meaning. responsabilities.
Casa Nortes is a timeless fashion brand that honors First Nations people through design. In particular, they work with the Raramuri community in Mexico to create their unique, handmade pieces, all of which are ethically made in a female-owned factory that pays fair wages.
This historic brand, founded in the mid-1700s, is the first commercial producer of tequila in Mexican history and continues to be one of the most popular tequila brands on the continent. They offer a number of tequilas as well as rum and other spirits, all of which celebrate Mexican history and tradition.
Tequila Reposado Corralejo
Yola is a multi-generational family brand of Mezcal that meticulously and sustainably sources high-quality ingredients for its 300-year-old recipe. The spirit strikes the perfect balance between smokiness and sweetness, making it perfect for cocktails or just sipping on the rocks.
Food brand SieteThe name has a touching story: Siete is the Spanish word for seven, and there are seven members of co-founder Veronica Garza’s family. Garza conceived the brand because after being diagnosed with several autoimmune diseases, she had to adopt a grain-free diet, which limited her ability to indulge in some of her Mexican-American family’s favorite traditional recipes. So, she created her own line of gluten-free, corn-free, vegan, and paleo treats, which include fries, tacos, sauces, condiments, and more.
Here’s one of the most heartwarming business stories of all time: Saucy Lips was founded by a Mexican-American immigrant family after family matriarch Gabriela decided to start selling their hot sauces. house at a farmer’s market to pay for her children’s school fees. Now this female-led team (composed of Gabriela and her daughters, Natalia and Jess) produces a number of tasty sauces that are available across the country.
love and flower
love and flowerThe founder of, Lorraine, is a self-taught candle maker from Los Angeles who uses her Latinx identity as inspiration for her fragrances. Her mark bears candles that honor the Aztec Empire and the Aztec goddess Xochiquetzal; the popular Central American drink Horchata; and her grandmother’s rose garden.