Kidpik (NASDAQ:PIK) versus iMedia Brands (NASDAQ:IMBI) Financial Analysis

Kidpik (NASDAQ:PIK – Get Rating) and iMedia Brands (NASDAQ:IMBI – Get Rating) are both small cap retail/wholesale companies, but which is the best investment? We’ll compare the two companies based on the strength of their dividends, earnings, analyst recommendations, institutional ownership, profitability, valuation and risk.

Institutional and Insider Ownership

7.2% of Kidpik shares are held by institutional investors. By comparison, 36.9% of iMedia Brands’ shares are held by institutional investors. 21.4% of iMedia Brands shares are held by insiders. Strong institutional ownership indicates that hedge funds, endowments, and large fund managers believe a stock is poised for long-term growth.


This table compares the net margins, return on equity, and return on assets of Kidpik and iMedia Brands.

Net margins Return on equity return on assets
Kidpik N / A N / A N / A
iMedia Brands -3.99% -29.20% -6.39%

Analyst Recommendations

This is a breakdown of the current ratings and target prices for the Kidpik and iMedia brands, as provided by MarketBeat.

Sales Ratings Hold odds Buy reviews Strong buy odds Rating
Kidpik 0 0 1 0 3.00
iMedia Brands 0 0 3 0 3.00

iMedia Brands has a consensus target price of $21.33, indicating a potential upside of 351.98%. Considering iMedia Brands’ likely higher upside, analysts clearly think iMedia Brands is more favorable than Kidpik.

Valuation and benefits

This table compares the gross revenue, earnings per share (EPS), and valuation of Kidpik and iMedia Brands.

Gross revenue Price/sales ratio Net revenue Earnings per share Price/earnings ratio
Kidpik $21.83 million 0.97 -$5.95 million N / A N / A
iMedia Brands $551.13 million 0.18 -$22.01 million ($1.10) -4.29

Kidpik has higher revenue, but lower revenue than iMedia brands.

Kidpik Company Profile (Get an evaluation)

Kidpik Corp. operates as a subscription-based e-commerce company that sells clothing, shoes and accessories for girls and boys. It offers clothing, including knit and fabric tops, bottoms, cardigans, jackets, dresses and swimwear; footwear, such as sneakers, boots, sandals, and dress shoes; and accessories including sunglasses, jewelry, bags, socks, hats and hair items. The company serves customers through its retail website,; Amazon; and clothing subscription boxes, which provide coordinated mix-and-match outfits customized to each member’s preferences. Kidpik Corp. was incorporated in 2015 and is based in New York, New York.

iMedia Brands Company Profile (Get an evaluation)

iMedia Brands LogoiMedia Brands, Inc. operates as an interactive media company with a growing portfolio of lifestyle television networks, consumer brands and media commerce services. It operates through the ShopHQ and Emerging segments. The ShopHQ segment includes products sold on its digital commerce platforms, including jewelry and watches, home and consumer, electronics, beauty and wellness, and fashion and accessories. The Emerging segment includes its developing business models, which include Media Commerce Services, ShopHQHealth, ShopBulldogTV and JW Hulme and Float Left. The company was founded on June 25, 1990 and is based in Eden Prairie, MN.

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