Chanel opens three boutiques in April after closing Russian stores in March

While the war in Ukraine may have prompted Chanel to close its stores in Russia, it’s the season for open stores elsewhere for the luxury giant. Chanel has announced three stores so far this month, with more likely to be announced next month as the summer 2022 season is in full swing. Two are seasonal boutiques in Saint-Tropez and Bodrum, Mediterranean vacation spots very popular with their wealthy clients, especially Russians, and the other in Las Vegas. Considering that Chanel has increased the prices of its handbags by more than 71% since before the pandemic according to Reuters, it is essential to target areas with affluent customers.

Nicknamed the ephemeral boutiques, Chanel has been hosting seasonal pop-ups for more than ten years, with the opening of the first US store in Aspen in 2014 to celebrate the iconic Métiers d’art collection presented in Dallas, a tribute both to Western style and to the retailer that awarded Ms. Chanel the Neiman Marcus Award for Distinguished Service in the Field of Fashion in 1957, a boon for his 1950s revival.

The 15thand of the month, Chanel has reopened its seasonal boutique in Turkey at the Mandarin Oriental hotel in the seaside resort of Bodrum. It is not without frowning due to wealthy customers such as Russian oligarchs, Chanel’s stance on selling in the Russian market, and Turkey’s stance on sanctions.

The yacht of oligarch Roman Abramovich was reportedly docked there in March. It remains to be seen whether Russian tourists will return to the beautiful seaside resort this summer. Additionally, Chanel announced a policy of refusing to sell to Russians shopping abroad unless it is proven that they are not residing there or bringing the goods there. The action prompted a boycott and even destruction of Chanel products by some Russians who claimed the company was anti-Russian.

The Bodrum site will offer a wide range of products, from the Ready-to-Wear Summer 2022 collection to the Métiers d’art 2021/22 collection and the Fall-Winter 2022/23 pre-collection. The playful and graphic Chanel Coco Beach 2022 collection will also be on offer.

The boutique’s design has been subtly updated this season with the addition of comfortable daybed sofas, ottomans and small travertine side tables that add a warm touch, while screens project the latest Chanel runway shows.

Located in the hotel gardens, the Chanel boutique is a modern form made of local travertine stone and wood. The roof sports an eye-catching double C in black and white gravel, which hotel guests can see from above. Inside the shop, a glazed facade provides a view of the sky and the sea, which they can enjoy from a side balcony.

The resort destination attracted seasonal luxury pop-ups. Besides Chanel, Dior has also opened a boutique there, among other things.

Launching the season earlier in the month, Chanel returned to its Saint-Tropez location, The Mistral villa, quickly becoming a ‘home away from home’ brand. The site brings together Mediterranean touches such as the Roman opus travertine floor and pinkish-beige walls with a dose of black and white. Everywhere, signs of Gabrielle Chanel’s private life in her apartment at rue 31 Cambon, such as a wing chair, a Goossens table with a sheaf of wheat base, and a large fawn velvet bench.

The unique garden of this place is completed by a swimming pool described as “a true oasis of calm” by a company spokesperson, thanks to important white bougainvilleas, black metal lanterns, deckchairs and iron furniture forge. A pool house houses the shoe lounge so guests can try on feet and even dip their toes in the barefoot pool between shoe fittings. The store will remain open until September.

April 14e, the French luxury brand has opened its last permanent Vegas outpost at The Shops at Crystals, the upscale mall on the famous Strip acquired by Simon Properties in 2106. Chanel joins other French brands such as Hermes, Cartier and Louis Vuitton. Other top brands in the 50+ store collection include Gucci, Tiffany & Co.

Tom Ford, Dolce & Gabbana and Prada.

Designed by the house’s favorite architect, Peter Marino, the 7,500-square-foot boutique features the full collection of ready-to-wear, handbags, shoes, costume jewelry and accessories, as well as watches and high jewelry, starting with the current spring summer 2022 collections. Artistic director Virginie Viard is inspired by the work of Karl Lagerfeld for the house in the 90s. a metal chain interlaced with leather and decorated with the “Chanel” signature made up of letters in gilded or lacquered metal. Costume jewelry inspired by the hanging pink N˚5 dice is a nod to the city’s high-stakes gaming culture.

The store’s new design reflects both the codes of the house and the neighborhood. Touches such as In the Shoe Lounge, two custom Goossens rock crystal and bronze chandeliers, a pair of Louis XV armchairs sit beside a custom mirrored screen, and gold accents throughout in the nod. to the glamor of Paris and Vegas. Two American artists were selected to exhibit works to recognize Gabrielle, aka Coco Chanel’s position as a patron of the arts.

Peter Dayton explores the camellia, Chanel’s signature flower, from different angles in black and white and gold in a giant collage work. Glenn Ligon’s portfolio of three prints, “Dispatches, 2011”, uses letter stencils from his previous works to create new compositions.